复旦-华盛顿大学EMBA项目

CURRICULUM

Comprehensive and Integrated Curriculum

The program curriculum is mainly based on Olin’s Executive MBA Program, but also fine-tuned to meet the specific needs of business leaders in Asia. Olin’s EMBA program is renowned as one of the most academically comprehensive, integrative, and responsive curriculum in the U.S., providing a holistic overview of business disciplines, while addressing pressing global management challenges.

More than a series of classes, we designed the curriculum systematically for you to transition from managing a single unit to managing a business unit or group of businesses on a global basis.

The curriculum features foundational courses and three major themes that parallel managerial situations facing executives on a daily basis. The core courses provide you with the breadth you need to understand your business from a strategic perspective. The major themes stay abreast with the latest business environment, focusing on the global business management, leadership and entrepreneurship. You work on an innovation project and compete in a Capstone Pitch Competition.

“Our curriculum is driven by the 'big' issue: innovative and sustainable competitive advantage, disruptive technologies, and risk management in complex value chains.”

Professor Panos Kouvelis
Director of The Boeing Center for Technology,
Information, and Manufacturing and Emerson
Distinguished Professor of Operations and
Manufacturing Management

Strategic Management

Explores general management skills in analyzing, formulating and implementing strategies. Students will develop skills in assessing internal capabilities and resources, evaluating industries and competitive environments, and exploring strategic options. This course will help students understand the fundamental task of the general manager, which is to develop strategies that deliver a competitive advantage.

Teams & Collaboration

Teams have become ubiquitous in contemporary organizations, especially in circumstances when organizations are trying to tackle complex problems. All to often, However, teams do not deliver the anticipated results. The goal of this course is to introduce a framework for successful team design and leadership. The course will offer theoretical insights into the science of teams based on cutting-edge research as well as the opportunity to practice some team design and leadership tools first hand. The course focuses on the processes necessary to organize, motivate, and lead people engaged in collective activities and on the strategies that will help you become more effective leaders.

Business Analytics

Designed to develop quantitative analysis skills and reasoning abilities as they apply to business situations and decision-making contexts. It will guide students in determining what kinds of analytics they should be asking for given particular business circumstances. Moreover, the course will develop analytic reasoning and critical thinking skills that students will apply in other courses in the EMBA curriculum.

Marketing

Focuses on key marketing strategies and tactics that enable a business to attract,satisfy and retain customers by creating real customer value while growing profitability. Emphasizes locating, understanding, educating and cultivating the right customers and defining the right offerings for those customers, at the right prices, using the right marketing communications and promotions delivered through the right channels and supported by the right service at the right time.

Financial Accounting

Focuses on understanding and interpreting financial statements, the effects of managerial decisions on those statements, and the limitations of financial reporting. Gives attention to the rules and conventions for reporting financial information used in assessing the amount, timing and uncertainty of future cash flows.

Managerial Economics: Incentives,
Markets and Competition

Examines the decisions of consumers and firms and the ways in which they interact in various market settings. Among the topics considered are consumer behavior and consumer choice, decision making when outcomes are uncertain, and the way in which firms' decisions are impacted by technology, input cost and the various competitive settings in which they operate. Emphasis is placed on concepts and tools that will be particularly useful in the study of marketing, finance and competitive strategy.

Managing Operations

Deals with the process by which organizations convert inputs (e.g., labor, material, equipment, knowledge) into outputs (goods and services). Focusing on strategic and tactical issues, the course covers the following subjects: product/process management, total quality management, capacity management, customer loyalty and services, inventory management, supply chain management, product development; and facility location and sourcing. Different industries, including services, as well as international operational issues are covered.

Corporate Finance

Examines the financial analysis of projects. There are three principal questions we will answer in the course: What are cash flows, how do you discount cash flows, and what is the cost of capital? To answer the first question, the course will include a brief study of financial planning. In answering the second question, we'll learn time-value-of- money calculations and simple models for valuing bonds and stocks. The cost of capital is an opportunity cost – by what shareholders lose by not investing the funds themselves. The company creates value for shareholders if it earns more on investments than shareholders could earn themselves on investments of comparable risk. To understand what "comparable risk" means, we will study the theory of investments. We'll also look at the financing options available to companies and examine whether and how a company can lower its cost of capital and create value for shareholders through its financing choices.

Strategic Management of Innovation

This course provides a strategic perspective on the management of innovation. The course design highlights and explores the most important topics and issues encompassed by the management of innovation. The course adopts the perspective of the general manager, an individual charged with diagnosing complex situations and resolving them in ways that enhance organizational performance, focusing on how general managers contribute to creating and capturing value through innovation. Three broad and intertwined questions are considered: what problems should managers choose to solve, how should managers assemble and organize the knowledge resources needed to solve problems, and how managers can capture value from discovered solutions.

Global Supply Chain Management

The objective of the course is to introduce the students to an integrated enterprise approach of flow of goods and services, information and financial flows from suppliers to customers. After the completion of the course the students will understand how goods and services are being produced and distributed in integrated global supply chain environments within and between enterprises in order to reduce and/or eliminate the duplicative process; thereby reducing/eliminating wasteful process and ultimately improve overall enterprise performance (profitability).

Opportunities and Challenges
of Global Markets

From multinational conglomerates to domestic family-owned businesses, few companies are insulated from the effects of globalization. This course provides an opportunity to learn how to shape and execute a business response to the opportunities and risks presented by an increasingly global marketplace. It draws on prior lessons in economics, finance, marketing, organizational behavior, operations and strategy. Topics include market selection, penetration of emerging markets, and identification and management of financial, currency, and country risk.

Leadership

Leadership is more than just managing subordinates or leading a team. True leadership in contemporary organizations requires the capacity to manage all kinds of relationships and a realistic understanding of one's own strengths, weaknesses and leadership style. This theme provides an appreciation for, an understanding of and tools for dealing effectively with the variety of relationships that determine one's success as a leader.

Managing Power and Influence
in Organizations

A theoretical understanding of power and politics in organizations is a necessary but not sufficient step to developing real competency in managing power and influence. Students also need to apply these concepts to their own experiences and to the experiences of others. This course encourages that application through discussion of actual cases, by viewing videotaped examples of power and influence processes, through experiential exercises, and by discussing and analyzing their past experiences with power and politics.

Valuation, Mergers, and Acquisitions

Develops skills in financial valuation and financial analysis. It is assumed that students are comfortable with the analytical tools of present value, future value, means, co-variances, balance sheets, income statements, cash flows, investments, expenses, Excel spreadsheets, etc. Financial valuation is primarily applied in two settings: corporate capital, budgeting, and firm valuation for mergers and acquisitions. Valuation is addressed from both perspectives.

The Cutting Edge:
Thought Leadership

This course affords students access to current thought in areas of business critical to the China business landscape through the eyes and research of prominent members of the Fudan University faculty: some from the school of management, some from related fields of endeavor. Other speakers will include prominent business leaders and experts with special knowledge in areas related to the challenges of management in China.

Sustaining Value Creation through
Corporate Strategy

Some of the most visible – and critically important – strategic decisions for an organization’s performance reside at the corporate level: acquisitions, mergers, spin-offs, vertical integration, and diversification into new business areas. This course focuses on these critical decisions that confront the senior-most managers in multi-business corporations as they deal with continuous pressure to grow. Finding ways to add rather than destroy value at the corporate level is a difficult task. In this course, we will examine the challenges faced by corporate managers in sustaining value creation across the portfolio of businesses and the tools that they can use to do so. We will focus on topics of leveraging resources and competencies, drawing horizontal and vertical boundaries, diversification, corporate organization, portfolio planning, and corporate governance.

Market & Customer Analytics

This course addresses four areas of content that together work to build advanced marketing skills: evaluating marketing effectiveness, value capture and go-to-market, new product management, and managing markets and customers. These four areas focus the ability of an organization to drive organic growth and profitability using the foundational strategies and tactics of the marketing mix.

Entrepreneurship

This course provides an overview of the entrepreneurial process, from idea generation to financing. We will cover the following topics critical to the startup process:

  • Idea Creation and Prospecting - Tools for finding a potentially profitable business idea.
  • Opportunity Evaluation and Strategy – The strategic issues entrepreneurs and firms must face in creating sustainable business idea.
  • Financing the Venture - Valuation of new ideas, angel investing, and venture capital. These financing decisions are closely linked to both Idea Creation and Opportunity Evaluation.
  • We will discuss these issues from the perspectives of the entrepreneur, the investor, and the established firm strategic partner.

Innovation Projects

Working in small teams under the direction of a faculty coordinator and advised by alumni mentors, students will undertake a comprehensive analysis of either a new innovative business or a significant innovation project within an existing firm. The teams will work on these projects over a period of approximately eight months and will present their final reports to an audience of faculty, alumni and perhaps potential investors during the St. Louis portion of the International Residency. It is expected that the projects will provide an opportunity to apply much of what the students have studied over the course of the program.